Snap also announced that companies can integrate its AR try-on experience onto their own platforms Puma will be the first company to use the technology to let shoppers digitally try sneakers directly on its own app. Snap's AR tech allows users to try on sneakers using their smartphones. Snap has recently taken steps to bring AR experiences to physical locations like local landmarks and small businesses. Now, Snap is bringing AR to music festivals through a multi-year partnership with Beverly Hills-based Live Nation. Starting with the Electric Daisy Carnival next month in Las Vegas, concertgoers can use AR to try on merchandise, find friends and discover AR experiences around the festival grounds. Other festivals that will be deploying Snap’s AR include Lollapalooza in Chicago, Wireless Festival in London, Rolling Loud in Miami and The Governors Ball in New York, the company said. Snap’s New Camera DroneĪs mentioned, Snap will now sell a pocket-sized flying camera called Pixy. CEO Evan Spiegel pitched the device as a new creative tool allowing users to capture photos and videos from new, aerial angles. The mini-drone comes with four preset flight paths that users can select with the press of a button, no controller needed. Pixy “knows when and where to return” and lands gently in the palm of your hand, Spiegel said. From there, users can wirelessly transfer the aerial shots to their Snapchat accounts. Snap advised customers to check out their local laws and regulations around drones before letting Pixy take flight. Snap’s AR glasses, meanwhile, are not yet for sale. The latest Spectacles are currently being tested by “hundreds” of developers who’ve received early access, according to Sophia Dominguez, Snap’s head of AR platform partnerships. Speaking of creative tools, Snapchat is rolling out a new suite of camera and editing features, called Director Mode, allowing users to make more polished content. One feature will allow creators to use a smartphone’s front-facing and back-facing cameras at the same time-letting them record what’s in front of them while capturing their reaction simultaneously. Snap is also making it easier to seamlessly transform the backgrounds of videos through its Green Screen mode- similar to an existing feature on TikTok-while its Quick Edit mode lets users easily edit together multiple Snaps. #Snap creative kit theverge androidĭirector Mode will roll out on Apple devices in the coming months, followed by Android devices later this year. Snap has allowed creators to attach AR experiences to physical locations. Tags: Snapchat App Tech News Snap Follow Technology News on abp LIVE for more latest stories and trending topics.In addition to new products and features, Snap’s executives touted the size and engagement of the company’s user base. "Dual Camera is a creative way for our community to capture exciting moments while being part of the memory," said the company. With one simple tap, you can start creating Snaps and Stories, or more polished Spotlight videos, with double the perspective. Open your Snapchat and you'll see a new icon in the camera toolbar. "Dual Camera will be available globally on iOS today, with Android support in the coming months," said Snap, the parent company of Snapchat. Snapchatters can also add beloved Snapchat creative tools, including music, Stickers and Lenses, said the company. ![]() The dual camera feature has four layouts including vertical, horizontal, picture in picture, and cutout. To recall, Snapchat a dual camera feature for its users a few months back, to capture multiple perspectives and themes at the same time. The company made the announcement at its Lensfest developer event and claimed that it had been working with some creators to build lenses that include purchasable digital goods. When Snap Camera was first released in 2018, the company promoted it as a tool for spicing up users' Twitch streams, the report added.Įarlier last month, Snap had announced that its upcoming augmented reality (AR) feature would help creators make money. However, the technology company also mentioned that users can still access Snapchat filters on the web version of the application. The company made the announcement about the change on its support page for Snap Camera and said that the application will "no longer be available to use or download" later this month. Snap Camera allows users to apply filters to their faces while they are on video conference calls, says a report by The Verge. Snap, the parent company of Snapchat is set to pull the plug on its camera app for Mac and PCs, on January 25, the media has reported.
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